News

What happens when you use equipment the WRONG way? Magic!

If you know Jerry or have seen him work, you know that he's always thinking outside the box. This week's lesson teaches us that you can't be afraid to try to do things the wrong way. Sometimes the results are pure magic. Don't be afraid to try! Check out this week's couple's portrait session...

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How many bridal portraits can Jerry create as we are being rushed out the door??

This week's new episode is a complete lesson on efficiency. It's the bride's coverage from Brian and Stephanie's wedding. And you'll love seeing just how Jerry doesn't waste a single moment even as we are walking out the door. He maximizes every opportunity which staying calm. Enjoy!! Brian...

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This takes "patience makes perfect" to a WHOLE different level!

Have you ever heard someone say, "Ahhh, it's good enough." And many times that is a very fair statement - especially when you are managing your time efficiently! But every once in a while, you'll be doing something that is really special or has the potential to be really great. And that's...

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Get out of your own way by following this one simple tip

We are all our own worst critics. We see these amazing wow images that other photographers post on line or on social media and go into our next session determined to create an ENTIRE session filled with those wow images. The truth is, most successful photographers may get a handful of "wow"...

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Never let them see you sweat

Sometimes you get a really laid back bridal party and then sometimes you get...a rowdier one. In both cases, you have a job to do and you need to do whatever you have to do to get it done. It's not always easy but I think the challenge is what keeps us coming back for more! In this week's...

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Eat your vegetables first. Then you can have dessert.

Jerry uses that expression all the time when he's talking about taking the "must have" photos at a wedding. Sometimes we get so caught up in taking the creative portraits that we forget about how important it is to get the more traditional photos that we may find more boring. One question we get...

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There's light at the end of that tunnel. No, really!

This week's new episode takes place entirely in a tunnel! But the takeaway lesson is all about slowing down and reading your environment and using that to give you posing ideas. It's an easy to never run out of ideas AND to make your session look different every time. Check out this short but...

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Watch a real-life album order appointment!

You guys asked for it and we were finally able to deliver it! After learning about Jerry's techniques for album sales, many of you have said that it would be really awesome to see an actual album appointment. Which presents the problem of how to record a session? We finally got permission from a...

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Get rid of that freeloader! ☠️

You probably have a freeloader there with you, taking up space, making you feel guilty whenever you see. It's your reflector. 😉How many of us have a reflector and how many of us having it sitting in our office or in our car just taking up space but never really using it. It's time to make that...

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Jerry the Ninja

It's wedding week and so we have a brand new lesson featuring one of our recent weddings. This week, we're continuing our coverage of Mike and Christine's wedding by sharing the actual ceremony and a few portraits from that day as well. One of the biggest lessons is how Jerry was the only...

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