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Business and Marketing Tips
General Business Advice
NEW: Let's Talk Business - Q&A (1:58:15)(Live Broadcast)
How to turn email and phone inquiries into in-person meetings (1:24:06)
How to price your wedding collections? (1:42:06)
Don't spend money that's not yours
Should you give your price over the phone?
Price list structure
Maintaining a good reputation
What makes a good contract?
Sample wedding contract
Second shooter contracts
Contracts and copyright
Offering digital files
Reinventing yourself in business
Reinventing yourself creatively
Why self confidence is critical to your business
Fear of failure
Challenging yourself creatively
Business inspiration
Destination weddings - pros and cons
Travel tips
Outsourcing your post production
Working with filmmakers
How to maintain your passion
Working for exposure
Pricing advice
Multi photographer studios
Personal projects
Lessons I've learned
Running your own race
Competing with guests with cameras
Keeping financials organized
Positivity attracts positive results
Learn how to play
Working together as a couple
The dangers of self-isolation
Makayla Jade: Building a Profitable Print Studio
Makayla Jade: Building a Profitable Print Studio - Part 1 (1:03:18) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 2 - In-person Sales (1:14:40) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 3 - How Makayla Got Started (1:09:37) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 4 - Selling from home to having a proper studio (1:00:08) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 5 - Wedding Critique (1:17:46) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 6 - Maximizing Profits (56:42) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 7 - Update - Implementing Jerry's Advice (51:13) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 8 - Update - Pre-Wedding Workflow (52:38) (Live Broadcast)
Makayla Jade: Building a Profitable Print Studio - Part 9 - Update - Post-Wedding Workflow (53:39) (Live Broadcast)
Sales
Ella and Lachlan - Album Order Appointment - Part 1 (1:31:05) (Live Broadcast)
Ella and Lachlan - Album Order Appointment - Part 2 (56:37) (Live Broadcast)
Ella and Lachlan - Album Order Appointment - Part 3 (1:05:20) (Live Broadcast)
Wall Art that Sells (1:08:26)
Studio Walk through and Wall Art Expose (1:23:07)
Sales tips
Increasing Value for Clients for Irresistible Sales by Steve Saporito (1:24:50)
Sales incentives
SEO and Web
Website Reinvention (48:39) (Live Broadcast)
Rob Greer: Google is a Stone Cold B**** (1:09:01) (Live Broadcast)
Rob Greer: SEO Techniques - Part 1 (56:26) (Live Broadcast)
Rob Greer: SEO Techniques - Part 2 (1:01:48) (Live Broadcast)
Rob Greer: SEO Techniques - Part 3 (27:47) (Live Broadcast)
Rob Greer: SEO Techniques - Part 4 (1:13:52) (Live Broadcast)
Rob Greer: SEO Techniques - Part 5 (1:07:15) (Live Broadcast)
Get it Together! How to Organize your Business
How to Streamline your Business and Make it More Efficient - Part 1 (1:07:54) (Live Broadcast)
How to Streamline your Business and Make it More Efficient - Part 2 (1:13:58) (Live Broadcast)
Client Communication
Handling Client Complaints (57:15)
How to get your couples to give you enough time on the wedding day (1:18:51)
Building trust
General telephone etiquette
Negotiating the timeline
Educating your clients
You are your most valuable asset!
Lasting impressions
How to resolve complaints Part 1
How to resolve complaints Part 2
Telephone communication
General Email Etiquette
Email responses
Creating the best first impression
Customer service Part 1 (6:27)
Customer service Part 2 (3:52)
Customer service Part 3 (1:32)
Customer service Part 4 (2:20)
Customer service Part 5 (4:23)
Customer service Part 6 (5:50)
Customer service Part 7 (4:14)
How to say no
Beware of red flags when working with a potential client
Managing client expectations
Which sample albums do you show your prospective clients?
Personality types Part 1
Personality types Part 2
Personality types Part 3
Personality types Part 4
Answering services
Marketing
Marketing with Bridal Boutiques (1:22:26)
Getting your work published in a bridal magazine
Always ask for the referral
Gift registry
Should you refer fellow photographers?
Cross promoting with hairdressers
Empty storefront, great opportunity!
New you resolution
Your work matters
Making the best possible impression at a bridal fair
Web site design
Creating multiple websites for your work
Working with wedding coordinators
Same day slideshow process (5:33)
Referrals from the church
Creative marketing ideas
The psychology behind images on social media
Branding
Business name: personal name or studio name?
Business Breakdown by Julian Walker
Part 1 - There is more art in business than there is in photography
Part 2 - The blind leading the blind
Part 3 - Learning to say no
Part 4 - There are 2 types of money
Part 5 - Spenders and keepers
Part 6 - The law of averages
Part 7 - The financial review
Part 8 - The importance of structure
Part 9 - Threats or opportunities?
Part 10 - Working efficiently
Part 11 - The rule of 45
Part 12 - Overview
Price list structure
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